CAT FOOTWEAR: Christopher Shannon Collaboration

 
 

 

THE BRIEF

Reposition Cat Footwear from a work boot brand to a well respected fashion label and garner world wide PR coverage by helping to facilitate a collaboration with a high end fashion designer.

 

OUR APPROACH

  • Use our well established network within the fashion industry to establish a long spanning collaborative relationship between Cat Footwear and leading British menswear designer Christopher Shannon
     

  • Leverage his catwalk shows during London Collection Mens which featured the Cat Footwear boots designed in conjunction with Christopher to achieve maximum global PR coverage
     

  • Create unique video content of the catwalk shows to seed out to select premium menswear online titles as exclusives

THE RESULTS

We not only helped to establish this collaboration, which lasted across 3 catwalk seasons, but managed to secure placements in the leading menswear style publications worldwide online and in print for each collection.

This included coverage in Hypebeast High Snobiety, GQ, Men’s Health and Jocks & Nerds.

This helped elevate the brand as a whole and introduced to a high end fashion audience.