THE COOPER COLLECTION: BRAND LAUNCH

 
 

 

THE BRIEF

To launch Lee Cooper’s new artisan selvedge denim line “The Cooper Collection” globally with a view to establish it’s credibility amongst key denim influencers.

To generate awareness and demand for the collection and trigger a ‘moment of reappraisal’ for the Lee Cooper brand.
 

OUR APPROACH

  • Build a 360 degree media campaign that successfully communicates Lee Cooper’s objectives for their new line
     
  • Create original assets which tell The Cooper Collection story and which inspire both industry and consumer groups

THE LAUNCH EVENT

Held in the heart of London’s East End, The Cooper Collection’s launch event welcomed over 340 guests including leading media, influencers and consumers, introducing them to the six styles within the new range. The evening event also included a live performance by award winning musician and brand collaborator Jack Garratt, an exhibition to celebrate the launch of “The Cooper Collection Document”, and a bespoke publication we facilitated in commissioning for the brand.
 

THE RESULTS

We secured a wide range of media placements, social interactions and successfully positioned the brand directly in front of their target consumers and the denim industry’s key influencers.

Key coverage highlights included placements in titles including GQ, Times Magazine, Observer, Jocks & Nerds and Fashion Beans.