GARMIN: RUN WITH A LEGEND
Create buzz around the appointment of Garmin’s latest ambassador, global running legend and Olympic gold medalist Dame Kelly Holmes.
Hold a 5k run in picturesque Green Park in central London with Dame Kelly Holmes
Invite leading fitsters to the event who were to receive tips and advice from Kelly herself during the run
Create “Instagram moment” that encouraged invitees to share their experience on their social channels
We managed to secure attendance from TV Presenter and DJ, AJ Odudu, fitness instructor and freelance writer, Sophie Everard and model, fitness blogger and vlogger, Kirby Anne Akindeinde who had a combined social reach of45.6k.