GARMIN: RUN WITH A LEGEND 

 
 

 

THE BRIEF

Create buzz around the appointment of Garmin’s latest ambassador, global running legend and Olympic gold medalist Dame Kelly Holmes.

 

OUR APPROACH

  • Hold a 5k run in picturesque Green Park in central London with Dame Kelly Holmes
     

  • Invite leading fitsters to the event who were to receive tips and advice from Kelly herself during the run
     

  • Create “Instagram moment” that encouraged invitees to share their experience on their social channels

THE RESULTS

We managed to secure attendance from TV Presenter and DJ, AJ Odudu, fitness instructor and freelance writer, Sophie Everard and model, fitness blogger and vlogger, Kirby Anne Akindeinde who had a combined social reach of45.6k.