NEW BALANCE: LONDON STORE LAUNCH

 
 

 

THE BRIEF

Support the opening of New Balance’s London flagship store on Oxford Street by hosting a launch party which introduced global New Balance associates, media, influencers and retailers to the greatest retail offering from the brand to date.

 

OUR APPROACH

  • Host a Great Britain themed evening featuring iconic British dishes such as mini roast dinners, Pimm’s cured salmon blinis, fish and chips, pie and mash, lemon possets and trifle as well as traditional British gin and tonic, gin based cocktails and locally sourced beer and wine
     

  • Entertain the attendees with our very own resident DJ  - Day Maguire, who warmed up the crowd for renowned Radio 1 DJ MONKI who played an upbeat 90 minute set


  • Organise a choreographed fashion show, with surprise pop-up performances across all floors to create a real wow factor on the night. This included28 dancers taking to the staircases to showcase the latest product offering from New Balance in a unique and memorable way

THE RESULTS

We had nearly 600 media, influencers, retailers and New Balance associates attend the event with 100% positive event feedback from attendees and to date 100% positive secured coverage as direct result.