ONEPIECE: #COZYTING EVENT

 
 

 

THE BRIEF

Create a buzz around the launch of Onepiece’s new SS17 collection with a day of events attended by key media and leading music and fashion tastemakers.

 

OUR APPROACH

  • Host an intimate dinner at London dining hot-spot Chicken n Sours to for key media and a select group of female influencers to start the evening’s proceedings
     
  • All key media and influencers attended a brand party which was inspired by the collection’s deep sea theme and featured a live PA by rising Hip Hop star Steflon Don
     
  • Co-host the party with NTS, one of the UK’s most prominent underground online radio stations , using their social media presence to further promote the event

THE RESULTS

The party continued into the early morning hours and was attended by over 280 guests, resulting in an overall social media reach of 2 million people on the night.