QUAY AUSTRALIA: INFLUENCER SEEDING

 
 

 

THE BRIEF

Elevation of the brand within the competitive target market.

An education of the key USPs for media, influencers and in turn the UK consumers.

Developing brand awareness in the UK.

Populate the #QUAYSQUAD global hashtag within the UK community.

 

OUR APPROACH

  • Develop brand relationships with influencers who command highly engaged audiences and see continuous growth in terms of follower numbers
     
  • Position Quay with style leaders within the specific target market for Quay Australia (age group, style etc.)
     
  • Outreach to high profile influencers and celebrities for maximum exposure
     
  • Constantly seed out new styles, working closely with the brand on drop dates to offer exclusive influencer previews

THE RESULTS

We contributed towards reaching the recently acquired 1 million follower mark on Quay Australia’s Instagram account.

Our seeding resulted in organic content created by leading global influencers and bloggers and was derived from our strong, long-standing relationships we hold with them.