SPEEDO: Global Fastskin Launch
Help Speedo launch it’s Fastskin Racing System, a collection of suits, caps and googles designed to work together as one, creating the fastest suit to race in the world.
Develop and coordinate an international launch concept to be rolled out in London, New York, Tokyo and Sydney on the same day at the same time
Feed the concept into the participating markets
Deliver the event in London
Provide Speedo’s other markets – 170 in total - with a launch event toolkit
The live product showcase saw the first ever use of 3D projection mapping onto a person. We unleashed this in front of the world’s media, reaching 200 million people worldwide and securing coverage across every major print and broadcast media in the UK, USA, China and Australia.