SPEEDO: Global Fastskin Launch 

 
 

 

THE BRIEF

Help Speedo launch it’s Fastskin Racing System, a collection of suits, caps and googles designed to work together as one, creating the fastest suit to race in the world.

 

OUR APPROACH

  • Develop and coordinate an international launch concept to be rolled out in London, New York, Tokyo and Sydney on the same day at the same time
     

  • Feed the concept into the participating markets
     

  • Deliver the event in London
     

  • Provide Speedo’s other markets – 170 in total - with a launch event toolkit

THE RESULTS

The live product showcase saw the first ever use of 3D projection mapping onto a person. We unleashed this in front of the world’s media, reaching 200 million people worldwide and securing coverage across every major print and broadcast media in the UK, USA, China and Australia.