Streetwear Evolution

Streetwear has become a core component of many fashion players, including brands with no prior history in the market’s ecosystem. For this reason, Streetwear is at tipping point which presents an opportunity to create new differentiations and definitions of “street cred”.

Historical leaders such as Supreme and BAPE will continue to co-exist with a new generation of brands combining Streetwear’s culture with the planet’s wellness, as concerns for the environment continue to bring people to take collective action.

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Wellness Paradigm