Welcome Edition Paris
Welcome Edition - Paris 22-25 June 2023
Gung Ho were delighted to be on ground in Paris last week, at a time when the city hosted some ground-breaking cultural moments across the fashion landscape. With shows taking place for brands such as Loewe, Rick Owens, Issey Miyake and of course the excitement could be felt all over the city that hosted Pharrell William’s first menswear collection show for Louis Vuitton.
During this time Paris also saw the return of Welcome Edition and Man/Woman showrooms, giving a platform for brands from around the globe to showcase an edit of incredible collections for the upcoming season, with brand’s showcasing such as Nigel Cabourn Japan, Christopher Raeburn, Kestin and KEEN. Gung Ho was also delighted to attend client KEEN’s UNEEK 1O Exhibition, located on the top floor at Welcome Edition, in which guests had a chance to meet and talk with the Rory Fuerst JR. the innovator behind the UNEEK style which challenged footwear by reimagining every part of the shoemaking process, and also try their hand at customising a pair of UNEEK with the KEEN team.
The city was an endless source of inspiration, with brand’s showcasing their upcoming collections, groups meeting for runs all across the city, collection pop-ups, dinners and parties. Snow Peak and Houdini Sportswear hosted a their SS24 collections at The Swedish Institute, which gave guests a chance to relax in the shade of the classic Snow Peak tarps, while New Balance had an incredible showstopper party with a performance from the one and only Action Bronson.
We’re also excited to share that during our time in Paris, we captured some of our favourite street style looks from the attendance at Welcome Edition with photographer Oli Hooson, for an upcoming zine in partnership with Welcome Edition showcasing one of the greatest things about Paris, the style.
