BIRMINGHAM RETAIL BID

 
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THE BRIEF

GUNG HO were briefed by the Retail Birmingham Business Improvement District to create an overarching creative campaign identity which would promote the area and increase footfall.

 

THE BRIEF

GUNG HO provide support to internal marketing teams when managing partners and key stakeholders including John Lewis and Selfridges.

We have created a brand campaign which has been implemented across creative activity, campaigns and events since 2017.

 
 
 

 
 
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56%

increase in average visitor spend as a result of a Christmas 2017 campaign

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100%

positive response and feedback from stakeholders and retail partners to the creative campaigns

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YOY increase

in website traffic and social media engagement

 
 
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