To develop an integrated, omni-channel campaign for 2018 which is bold and disruptive – seeking to maintain brand heat and consideration during 2018 for brand engagement, awareness and purchase intent, focused towards a Gen Z audience.
We recruited and managed aspirational and recognisable targets who we pinpointed as THE new talent for 2018 and the faces of the OOH advertising and social media campaign – Jessica Barden, Kojo Funds, Ms Banks, Elliot Brown and Drew Taylor.
We implemented a wider influencer led content creation programme, encouraging a wide range of creatives to style the brand in their own unique way and created credible PR assets to further communicate the campaign to key media titles. We also initiated a media partnership with emerging youth channel Kyra TV.
total campaign OTS
total reach to date
campaign engagement rate to date
(Industry standard rate: 7% + = High)
Extensive PR coverage including Evening Standard, Metro, Wonderland and Fabulous Magazine
Kyra (PAQ episode)
YouTube views to date