ELLESSE AW18 CAMPAIGN

 
ellesse-1.jpg
 
 
 

THE BRIEF

To develop an integrated, omni-channel campaign for 2018 which is bold and disruptive – seeking to maintain brand heat and consideration during 2018 for brand engagement, awareness and purchase intent, focused towards a Gen Z audience.

 

OUR APPROACH

We recruited and managed aspirational and recognisable targets who we pinpointed as THE new talent for 2018 and the faces of the OOH advertising and social media campaign – Jessica Barden, Kojo Funds, Ms Banks, Elliot Brown and Drew Taylor.

We implemented a wider influencer led content creation programme, encouraging a wide range of creatives to style the brand in their own unique way and created credible PR assets to further communicate the campaign to key media titles. We also initiated a media partnership with emerging youth channel Kyra TV.

 
 
 

 
 
 
generic-stat.png

30,346,658

total campaign OTS

 
reach.png

9,709,014

total reach to date

 
 
 

 
 
social.png

15%

campaign engagement rate to date

(Industry standard rate: 7% + = High)

publication.png

Extensive PR coverage including Evening Standard, Metro, Wonderland and Fabulous Magazine

youtube.png

679,830

Kyra (PAQ episode)

YouTube views to date

 
 

 

ellesse-2.jpg