ELLESSE AW18 LAUNCH

 
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THE BRIEF

Celebrate the launch of the AW18 campaign and align with the key brand values while creating hype and desirability around the new season product.

 

OUR APPROACH

GUNG HO curated and executed an event which brought to life the campaign and its key messages via a shareable ‘Instagram-able’ experience which incorporated a series of interactive elements.

The event showcased the AW18 product in a unique way, teased the upcoming collaboration with fashion designer Alex Mullins and reached a Gen Z audience via Live PAs from the campaign music talent Kojo Funds and Ms Banks.

 
 
 

 
 
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Press attendees included Dazed Digital, Refinery 29, Metro, Wave, Pause, Cosmopolitan and Marie Claire

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2,699,598

total social reach

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Influencer attendees included a combination of bigger profile names and grass roots tastemakers

 
 

 

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