GARMIN X ALESHA DIXON

 
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THE BRIEF

To find and contract a celebrity ambassador for the Garmin wellness range.

 

OUR APPROACH

We enlisted and contracted British celebrity Alesha Dixon as a Garmin ambassador, fronting the campaign for its wellness range. GUNG HO identified Alesha as a good brand fit, developed the campaign concept and created all associated assets.

 
 
 

 
 
 
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23

pieces of coverage

The campaign featured across numerous media outlets including Mail Online, Metro, Health & Fitness and Women’s Health.

 

£382,638

Total AVE

1,006%

ROI %

 
 
 

 
 
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34,816,625

total PR reach to date

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6,674,269

total social reach in excess of

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41,490,894

combined PR and social reach

 
 

 

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