To find and contract a celebrity ambassador for the Garmin wellness range.
We enlisted and contracted British celebrity Alesha Dixon as a Garmin ambassador, fronting the campaign for its wellness range. GUNG HO identified Alesha as a good brand fit, developed the campaign concept and created all associated assets.
pieces of coverage
The campaign featured across numerous media outlets including Mail Online, Metro, Health & Fitness and Women’s Health.
total PR reach to date
total social reach in excess of
combined PR and social reach