THE BRIEF
Successfully launch and grow the HUMMEL HIVE brand and community through meaningful storytelling, engaging activations, bespoke seeding kits and high quality product placement by building relationships with likeminded collaborators on a global platform and engaging local streetwear communities.
OUR APPROACH
We used a personalised approach to work with key global media and cultural voices within the global streetwear scene, who could platform HUMMEL HIVE as an aspirational brand.
We created and distributed tailored toolkits for each project to ensure communication across all the markets was uniform.
343,524,061
PR opportunities to see via web and print
We increased brand awareness
and commercial growth
492
pieces of coverage appeared across print and web including key global hype titles; Hypebeast, Highsnobiety, Complex US, Sneaker Freaker and Nice Kicks
