NEW BALANCE 247 X JD

 
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THE BRIEF

Engage with the JD audience and help sell-through of the 247 trainer, while staying true to the New Balance brand ethos.

 

THE BRIEF

Comedy is relatively untapped by brands so we created a 247 Comedy Bash to celebrate the launch.

We recruited some of the hottest comedians on the scene to perform at the event, with Radio 1 and 1Xtra DJ Charlie Sloth providing music for the event.

 
 
 

 
 
 
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300

media, influencers and retailers in attendance

 
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6,717,970

social media reach

 
 
 

 
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41

Instagram posts

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290

Instagram stories

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187,958

social engagements

 
 

 

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