Engage with the JD audience and help sell-through of the 247 trainer, while staying true to the New Balance brand ethos.
Comedy is relatively untapped by brands so we created a 247 Comedy Bash to celebrate the launch.
We recruited some of the hottest comedians on the scene to perform at the event, with Radio 1 and 1Xtra DJ Charlie Sloth providing music for the event.
media, influencers and retailers in attendance
social media reach