Celebrate the iconic 574 trainer in its original grey colourway, as part of the global campaign ‘Grey Day’, where hundreds of sneaker fans came together to celebrate the classic silhouette.
GUNG HO curated and executed an event. Attendees were treated to a unique photography exhibition from renowned culture photographer Ewen Spencer which included original shots of music artists Jesse James Soloman, Conducta and Flohio, all wearing the 574.
The event saw DJ sets from Mike Skinner and up and coming underground production and DJ duo Star.One.
members of the media and influencers attended
pieces of coverage appeared across print and web
total opportunities to see news of the launch
total social engagements