NEW BALANCE GREY DAY

 
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THE BRIEF

Celebrate the iconic 574 trainer in its original grey colourway, as part of the global campaign ‘Grey Day’, where hundreds of sneaker fans came together to celebrate the classic silhouette.

 

OUR APPROACH

GUNG HO curated and executed an event. Attendees were treated to a unique photography exhibition from renowned culture photographer Ewen Spencer which included original shots of music artists Jesse James Soloman, Conducta and Flohio, all wearing the 574.

The event saw DJ sets from Mike Skinner and up and coming underground production and DJ duo Star.One.

 
 
 

 
 
 
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375

members of the media and influencers attended

 
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291

pieces of coverage appeared across print and web

 
 
 

 
 
 
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1,396,623

total opportunities to see news of the launch

 
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46,589

total social engagements

 
 
 

 

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