As part of a global brief, the New Balance world tour landed in Liverpool to mark the launch of the new 247 sneaker.
GUNG HO created a launch event and invited media, influencers and retailers, from both inside and outside of the UK, to enjoy an immersive experience, in celebration of the city and its unique youth culture.
This included; a Ferry trip on the River Mersey, a Liverpool Football Club access all areas stadium tour and an intimate gig with a live performance from music artist Tom Misch.
Attendance by influential sneaker bloggers from UK and Europe
UK and European retailers attended:
AFEW STORE, PATTA, SLASH STORE, SIZE
Pieces of coverage secured in SNEAKERS MAG, THE DROP DATE, PROPER MAG, MUNDIAL MAG, HYPEBEAST
“Thanks for having us. It was a really nice event, expertly put together and we've rarely been so well looked after. Really impressed”
“All thanks go to you for a wonderful launch in so many ways, appreciate the kind invite and I know I speak for us all. Well organised, well executed and it was a lot of fun”
The Drop Date
social post reach
social post engagements
pr online and print reach combined