Generate online noise for the launch of the Red or Dead optical collection at Specsavers.
Formulate an energised influencer activation with paid media support to reach a wide and varied audience demographic, allowing alignment with the Red or Dead brand values.
Influencers were invited to a cocktail evening at Tonight Josephine, Waterloo, where they were introduced to the brand/optical collection. Influencers selected optical frames, which were then sent to them after the event. Selected influencers were contracted via paid partnership to generate content.
total campaign OTS