THE BRIEF
Generate online noise for the launch of the Red or Dead optical collection at Specsavers.
OUR APPROACH
Formulate an energised influencer activation with paid media support to reach a wide and varied audience demographic, allowing alignment with the Red or Dead brand values.
Influencers were invited to a cocktail evening at Tonight Josephine, Waterloo, where they were introduced to the brand/optical collection. Influencers selected optical frames, which were then sent to them after the event. Selected influencers were contracted via paid partnership to generate content.
25,208,520
total reach
114,471
total campaign OTS
58,349
total engagement
