Speedo wanted to create a campaign which challenged fitness enthusiasts to swap a running or fitness session each week for 1K swimming.
We created, coordinated and implemented Make 1K Wet, a campaign fronted by Game of Thrones actress Nathalie Emmanuel. Make 1K Wet was launched to international markets.
Launch event was attended by 43 media and influencers including HEALTH & FITNESS, INSTYLE and EVENING STANDARD
Attendance from international media including those from France, Spain & Italy
pieces of coverage web and print
Pieces of coverage secured in TRI247, COACH and THE DAILY STAR
markets featured coverage including; UK, USA, China, Germany, France, Spain, India, Italy, Canada, Ireland
Global PR opportunities to see via web and print
of coverage positive or neutral
film views on Speedo Youtube and social platforms