SPEEDO MAKE 1K WET

 
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THE BRIEF

Speedo wanted to create a campaign which challenged fitness enthusiasts to swap a running or fitness session each week for 1K swimming.

 

OUR APPROACH

We created, coordinated and implemented Make 1K Wet, a campaign fronted by Game of Thrones actress Nathalie Emmanuel. Make 1K Wet was launched to international markets.

 
 
 

 
 
 
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Launch event was attended by 43 media and influencers including HEALTH & FITNESS, INSTYLE and EVENING STANDARD

Attendance from international media including those from France, Spain & Italy

 
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154

pieces of coverage web and print

Pieces of coverage secured in TRI247, COACH and THE DAILY STAR

10

markets featured coverage including; UK, USA, China, Germany, France, Spain, India, Italy, Canada, Ireland

 
 
 

 
 
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230,286,947

Global PR opportunities to see via web and print

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100%

of coverage positive or neutral

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81,554

film views on Speedo Youtube and social platforms

 
 

 

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