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THE BRIEF

Generate online noise for the launch of the Red or Dead optical collection at Specsavers.

 

OUR APPROACH

Formulate an energised influencer activation with  paid media support to reach a wide and varied audience demographic, allowing alignment with  the Red or Dead brand values.

Influencers were invited to  a cocktail evening at Tonight Josephine, Waterloo,  where they were introduced to the brand/optical collection. Influencers selected optical frames, which  were then sent to them after the event. Selected influencers were contracted via paid partnership to  generate content.

 
 
 

 
 
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25,208,520

total reach

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114,471

total campaign OTS

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58,349

total engagement

 
 

 

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