The Wellness market represents $595 billion according to WellandGood’s findings, also shared at the 2018 Global Wellness Economy Monitor.
With this unparalleled growth, the fitness industry has the chance to take their design and systems thinking to the next level in order to address complex challenges such as mental wellbeing, inclusivity, tech and sustainability.
Businesses will be expected to deliver long-term solutions for the people and the planet by harnessing empathy, technology and climate positivity from product to brand activations and being thorough to avoid greenwashing.
Being a pioneer in cradle to cradle materials and design will be key for the Wellness consumer. Brands will need to progressively switch to circular design thinking. This investment will bring sales sustainability, loyalty, benefit the planet and pre-empt a backlash for brands who still embrace the disposable fashion model.
Fitness brands must lead and innovate within the wearables market which is rapidly booming, with possibilities still burgeoning and offering space to grow, as we begin our transition into 5G and the 4th industrial revolution.
Digital design will infiltrate all levels of research, development as well as sales. Acting ahead by hiring talent and/or training teams will be key. The initiative will bring initial costs but ultimately save time and money in sampling, add to the innovation capital of a brand, and will be less taxing on the planet.
Apparel collections, collaborations and campaigns will need to include the home as new work patterns and fitness technologies bring outdoor activities indoors. This will need to include a fully immersive experience through VR and other emerging projection technologies.
The wellness paradigm
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