KEEN
FROM THE MOUNTAIN TO STREET STYLE: ALWAYS ON COMMS TO POSITION KEEN AS A LIFESTYLE ICON
KEEN’s outdoor credentials were unmatched, however it’s credibility in the lifestyle & culture space was untapped.
Leveraging the brand’s organic connection between fashion and outdoor functionality, we crafted a long term PR & comms strategy focused on building engaged core communities, tastemakers and press. Via always-on PR and partnerships (media and creators) across all verticals, we’ve repositioned KEEN’s hero styles & collabs as culturally iconic footwear silhouettes.
PR & COMMS / ADS & CAMPAIGN / COMMUNITIES & PARTNERSHIPS / EVENTS & EXPERIENCES / SOCIAL & INFLUENCER / TALENT / BRANDED ENTERTAINMENT / PRODUCT INNOVATION
