NEW BALANCE

RUN CLUBS

NEW BALANCE RUN CLUBS

NEW BALANCE: RUN CLUBS

Supporting New Balance UK running clubs with unique events. Building unity and brand loyalty that echo beyond the London Marathon’s finish line.

Disciplines
Public Relations
Communications Strategy
Campaign Development
Content Strategy & Creation
Pop-Up Activations
Community Building & Management

Group of diverse runners participating in a running event, wearing black shirts with the slogan 'Run your way.'

2M

DIGITAL
IMPRESSIONS

1K+

CONTENT
SHARED

43.7M

OPPORTUNITES
TO SEE

7

EVENTS

A group of six smiling young adults posing in front of a backdrop with runner images and logos of New Balance and Birmingham Swifts at an outdoor event.
A group of runners participating in a race on the street, wearing black shirts that say 'Run your way.' One runner is jumping in the air, smiling, while an older man with a yellow turban runs beside him.
A man standing outdoors on a paved area, holding a large black flag with white text that says 'Run your way.' above the New Balance logo. He is wearing running shoes, shorts, and smiling.

Exhibiting remarkable agility and teamwork, we coordinated a series of unique events in rapid succession for various run clubs across the United Kingdom, all distinct, all reflective of their spirit. This included: ‘2-Step’ in Liverpool, ‘Snappy Runners’ in Bristol, ‘Sikhs in the City’ in London, ‘Birmingham Swifts’ in Birmingham, and ‘We Run Edinburgh’ in Edinburgh.

A large group of people gather outdoors at night, celebrating after a run. They are wearing black T-shirts that say 'Run your way.' Some are sitting in front, some are standing behind, excited, smiling, and waving, with flags and banners, and a colorful background in an urban setting.
A group of women running outdoors at night, smiling, wearing athletic clothing with some branded with New Balance and others with logos, in front of a building illuminated with red and blue lights.

Each bespoke event, reflecting our agility and New Balance’s ethos of supporting runners, yield over a million social impressions. Through this, we strengthened the bond between the running communities and New Balance, as evident by the heartfelt feedback.

Group of diverse runners outdoors by water, holding banners with 'Run your way' and New Balance logo, celebrating after a race or run.

  • Harmander Singh – Sikhs in the City

    “On behalf of SITC, I just want to say a big thank you to Gung Ho and New Balance for a fantastic event yesterday. It is greatly appreciated and please do pass our gratitude on.”

  • Charlie Watts – Snappy Runners

    “Guys, I tip my hat to you. You did a smashing job in putting the event on last night. Everyone loved it!”

  • Robert May – 2-Step

    There’s a massive buzz in the 2-Step group chat today, loads of pictures and videos of the event… so again huge thanks to you guys for pulling an incredible event together.”

  • Lynette Low – We Run Edinburgh

    “I just wanted to say a huge thank you to you and the NB team for such a wonderful evening… I’m not sure it’s sunk in yet and I just keep looking over everyone’s photos and messages from last night.”

  • Darren Bush – Birmingham Swifts

    “Just wanted to say a big thanks to you and all your team for all your efforts put into last night! The club had a great night. Can’t wait for the cheering squad now!”

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