SWEATY BETTY
THE ATH-LEISURE OG.
POWERED BY THE SISTERHOOD.
TRUTH
Real women train, commute, parent, recover - often in the same hour. While others jumped on the athleisure bandwagon, Sweaty Betty built it.
TOLD BOLDLY
We’re building a Sweaty Betty sisterhood - celebrating real women from studio to street. Earned-first, culture-credible and always inclusive ft. real women in hero pieces styled for life.
IMPACT
Influencer Retreat: 2.5m organic reach.
178K engagements.
126% ROI.
ADS & CAMPAIGN | PR & COMMS | EVENTS & EXPERIENCES | SOCIAL & INFLUENCER
SWEATY BETTY
THE ATH-LEISURE OG.
POWERED BY THE SISTERHOOD.
TRUTH
Real women train, commute, parent, recover - often in the same hour. While others jumped on the athleisure bandwagon, Sweaty Betty built it.
TOLD BOLDLY
We’re building a Sweaty Betty sisterhood - celebrating real women from studio to street. Earned-first, culture-credible and always inclusive ft. real women in hero pieces styled for life.
IMPACT
Influencer Retreat: 2.5m organic reach.
178K engagements.
126% ROI.
ADS & CAMPAIGN | PR & COMMS | EVENTS & EXPERIENCES | SOCIAL & INFLUENCER
