KEEN
TRAIL-BUILT.
STREET-APPROVED.
TRUTH
KEEN’s outdoor credentials and heritage were unmatched, however it’s credibility in the lifestyle & culture space was untapped.
TOLD BOLDLY
Leveraging the brand’s organic connection between fashion and outdoor functionality, we crafted a long term PR & comms strategy building engaged core communities, tastemakers and press. Via always-on PR and partnerships across all verticals, we’ve repositioned KEEN’s hero styles & collabs as a culturally iconic footwear brand.
IMPACT
45m coverage pieces per month on average.
22m OTS per month on average.
PR & COMMS | ADS & CAMPAIGNS | EVENTS & EXPERIENCES | SOCIAL & INFLUENCER
KEEN
TRAIL-BUILT.
STREET-APPROVED.
TRUTH
KEEN’s outdoor credentials and heritage were unmatched, however it’s credibility in the lifestyle & culture space was untapped.
TOLD BOLDLY
Leveraging the brand’s organic connection between fashion and outdoor functionality, we crafted a long term PR & comms strategy building engaged core communities, tastemakers and press. Via always-on PR and partnerships across all verticals, we’ve repositioned KEEN’s hero styles & collabs as a culturally iconic footwear brand.
IMPACT
45m coverage pieces per month on average.
22m OTS per month on average.
PR & COMMS | ADS & CAMPAIGNS | EVENTS & EXPERIENCES | SOCIAL & INFLUENCER
