TRUTH
Football culture flows both ways. Elite performance needs terrace credibility. The Stone Island badge signals status from stadium to street. Players and fans want gear that wins matches on the pitch and recognition off it.

TOLD BOLDLY
We created worldwide hype of the New Balance x Stone Island collab with a tease–reveal rollout, tight seeding to terrace tastemakers and pro players, cross-over sports/lifestyle press and a Raheem Sterling World Cup moment. Result.

IMPACT
800m total PR reach.

11m est. social media reach.

PR & COMMS