NEW BALANCE RUNNING
LACING NEW BALANCE INTO UK RUN CULTURE
TRUTH
UK run culture isn’t one scene; it’s thousands of strides - from first-timers to pace-setters, park-loops to ultras. To belong, brands must show their in for the long run.
TOLD BOLDLY
We’ve set the pace for other brands with authentic, long-term partnerships with run clubs up and down the UK. From social runners to elite pacesetters, New Balance have challenged, inspired and rewarded.
IMPACT
12 global and regional races activated with communities.
50 UK community relationships established.
40 community-focused activations across the UK.
PR & COMMS | EVENTS & EXPERIENCES | SOCIAL & INFLUENCER
NEW BALANCE RUNNING
LACING NEW BALANCE INTO UK RUN CULTURE
TRUTH
UK run culture isn’t one scene; it’s thousands of strides - from first-timers to pace-setters, park-loops to ultras. To belong, brands must show their in for the long run.
TOLD BOLDLY
We’ve set the pace for other brands with authentic, long-term partnerships with run clubs up and down the UK. From social runners to elite pacesetters, New Balance have challenged, inspired and rewarded.
IMPACT
12 global and regional races activated with communities.
50 UK community relationships established.
40 community-focused activations across the UK.
PR & COMMS | EVENTS & EXPERIENCES | SOCIAL & INFLUENCER
