SPEEDO
MAKING SWIMMING A RIGHT, NOT A PRIVILEGE
TRUTH
1 in 4 UK children leave primary school unable to swim 25m - with rates even worse in under-privileged and ethnically diverse communities.
TOLD BOLDLY
We partnered Speedo and BSA, spotlighted stories from the community and lobbied government to tackle aquatic inequality. Most importantly, we drove awareness and created opportunities for more kids from all backgrounds to swim safely.
IMPACT
Mass coverage, highlighting issue across national news and broadcast.
London pilot taught 1,250 children water safety and 25m in 2 weeks.
Pop-up pool programme: 25m attainment rose from 18% to 58% in 3 weeks.
9 in 10 children could demonstrate safe self-rescue skills following the programme.
Results informed report submitted to UK Government.
PR & COMMS | COMMUNITY & PARTNERSHIPS
SPEEDO
MAKING SWIMMING A RIGHT, NOT A PRIVILEGE
TRUTH
1 in 4 UK children leave primary school unable to swim 25m - with rates even worse in under-privileged and ethnically diverse communities.
TOLD BOLDLY
We partnered Speedo and BSA, spotlighted stories from the community and lobbied government to tackle aquatic inequality. Most importantly, we drove awareness and created opportunities for more kids from all backgrounds to swim safely.
IMPACT
Mass coverage, highlighting issue across national news and broadcast.
London pilot taught 1,250 children water safety and 25m in 2 weeks.
Pop-up pool programme: 25m attainment rose from 18% to 58% in 3 weeks.
9 in 10 children could demonstrate safe self-rescue skills following the programme.
Results informed report submitted to UK Government.
PR & COMMS | COMMUNITY & PARTNERSHIPS
