SPEEDO
FROM ELITE LANES TO EVERY BODY OF WATER
TRUTH
Swim culture isn’t one lane and Speedo aren’t just for elite Olympians. It’s pool squads, cold-water dippers, weekend triathletes and first-timers.
TOLD BOLDLY
We built community, not campaigns: launched The Outsiders Club, told outdoor-swim stories, and seeded product naturally. Powered Eco Collection with environmental creators, bridged fashion and lifestyle, and amplified athlete moments - moving Speedo from elite badge to everyday companion, online and IRL.
IMPACT
The Outsiders Club: 1.4m impressions;
engagement +340%; +15.5k followers (+775%).
PR & COMMS | COMMUNITY & PARTNERSHIPS | SOCIAL & INFLUENCER
SPEEDO
FROM ELITE LANES TO EVERY BODY OF WATER
TRUTH
Swim culture isn’t one lane and Speedo aren’t just for elite Olympians. It’s pool squads, cold-water dippers, weekend triathletes and first-timers.
TOLD BOLDLY
We built community, not campaigns: launched The Outsiders Club, told outdoor-swim stories, and seeded product naturally. Powered Eco Collection with environmental creators, bridged fashion and lifestyle, and amplified athlete moments - moving Speedo from elite badge to everyday companion, online and IRL.
IMPACT
The Outsiders Club: 1.4m impressions;
engagement +340%; +15.5k followers (+775%).
PR & COMMS | COMMUNITY & PARTNERSHIPS | SOCIAL & INFLUENCER
